Time you can feel without looking
The Time Tag is a watch you wear when you need to be able to tell time discreetly. You just carese your fingers over the face of the watch and trace where the tags are aligned. You may not be able to tell the exact time, but at least you'll be within 5-10 minutes of actual time. This can come in handy when you don't want to seem rude in a boring business meeting, during a bad date or whenever you need to check the time without getting caught by others.
These days when majority of people look at their phones for time, this watch can just be worn as a fashion statement since its different. What I have come to realize is that if a device or tech does not have a significant need, it will still get attention as long as it has aesthetic quality.